Master Class: Your Author Platform (Afternoon)


A workshop on audience building in preparation for publishing with David Henry Sterry and Arielle Eckstut.

4 Afternoons:  Monday 11/5 – Thursday 11/8, 1:00-4:00pm

A $100 combination discount will be applied when registering for the conference at the same time.

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Your Author Platform: How to Build an Audience before You Have a Published Book

Publishing | with David Henry Sterry and Arielle Eckstut

Most people don’t become writers because they love promotion and marketing. It seems grossly unfair, but nowadays publishers expect you to be able to get your book into the world. It’s no longer enough just to have a good–or even great–book.

Who is your audience? And how will you reach them? You must be able to answer these questions as they are the keystones of getting successfully published. By understanding your audience and where your book fits on the bookshelf, you’ll be able to put together a master marketing plan.

In this master class, we’ll do a deep dive into what it means to truly understand and connect with your audience. You’ll learn how to get pre-publication blurbs, speak articulately to the value of your book, establish an online presence, develop a speaking career, find media outlets for your writing now, and much more.

You’ll come out of this master class with a professional quality pitch that’s agent and publisher-ready, as your pitch is the key to getting anyone and everyone excited about your work. You’ll also come out with a plan for to how to best market yourself and your particular book.

We think it’s the most exciting time to get published and find your readers. Come find out why!

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